Privacy policy



Cardentity Ltd are committed to protecting your privacy. This Privacy Policy explains how we process data and use any personal information we need to process your order. If you have any requests concerning your personal information or any queries with regard to our processing please contact us using

Information collected

Cardentity collects the details provided by you on registration together with information on the products you purchase on visits to our web site. We also collect information about the transactions you undertake including details of payment cards used.  We may collect additional information in connection with promotions or competitions, as well as information you provide when giving us feedback or completing profile forms.

Use of your information and your preferences

We will use your information to provide and personalise our service and to detect and prevent fraud. We will also use your contact details to communicate with you. We may use your information to send you offers and news about Cardentity, but we will not share any of your information with third parties. We may contact you by post, email, telephone or fax for these purposes.

Once you have registered with our webstore, you will be able to amend your contact preferences that will allow you to change how we contact you.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service to you and processing / payment of your orders.

Disclosures of your information

Your information will be used by Cardentity Ltd only. We will never pass your personal information to anyone else, except where we are required or permitted to do so by law, for any successors in title to our business and suppliers that process information on our behalf both in the UK and abroad. We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes.

External web sites

Our web site may contain links to other web sites, which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links on our site, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.


"Cookies" are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Our website uses cookies for a number of purposes, for instance to enable us to simplify your logging on process if you are a registered user, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring.

This Web site uses etracker technology ( collect visitor behaviour data. This data is collected anonymously to be used for marketing and optimisation purposes. All visitor data is saved using an anonymous user ID to aggregate a usage profile. Cookies may be used to collect and save this data, but the data is not personally identifiable. The data will not be used to identify a visitor personally and is not aggregated with any personal data. The collection and storage of data may be refused at any time with respect to subsequent services.

Whilst you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to shop online or access any areas reserved for registered users.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. As described above this will restrict the online services you can use.

Access rights

To obtain a copy of the personal information Cardentity Ltd holds about you, please write with full details to us at: Data Protection Officer, Cardentity Ltd, 272 Old Birmingham Road, Lickey, Birmingham B45 8EY.  As per the current legislation, there is a charge for this – please enclose your cheque or postal order for £10 payable to Cardentity Ltd Limited.